Marketing and all things related

Sometimes we feel tired and weary, sick of trying and racked with pain. But fortunately, we discovered how to escape, and the secred it Nestle’s PowerBar Pria. Yes, the bar is targeted to women, but we figure if we eat the bar, we can draw their attention. Nestle just revamped and repositioned the PowerBar Pria website as a resource for women’s health and nutrition issues. And they have added this nifty sweepstakes promotion called Sparkle and Shine with $ 10,000 in jewelry, $ 1,000 gift certificates for a personal trainers, and one-year gym memberships. The campaign will be supported by print in women’s magazines. We are ready to eat the power bar and join the women at the gym.  (And then eat more of the PowerBars.)