Marketing Blurb likes to believe that Boomers invented rock and roll. This is not really
true, of course, but like all generations, Boomers lay claim to the good stuff. (After all, the music died about 1974, remember?) So it only makes sense than in preparing for their 50th anniversary, AARP is turning to DMI Music and Media to develop an integrated music branding strategy. Elements under consideration include a traveling musical revue, a music festival, and a music micro-site at aarp.com. DMI likens this as MySpace for boomers. Oh, and expect to hear a jingle and audio logo for the organization. "Increasingly, companies are utilizing music as a strategic means to reach people," AARP director of creative initiatives Rick Bowers says. He points to the numerous ways Starbucks and Target have brought music into their worlds to make "deep emotional connections" with their audiences.” We heard abut this from
Reuters while skydiving. Boomers need to keep in shape, you know.
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