If you are to believe a new report from research firm Mintel International, Americans are hankering for new flavors. It seems that vanilla doesn’t cut it anymore, so we are
expected to adopt bold new flavors from Latin American and Asia. Candidates for the American palate include
yuku, a sour Japanese citrus fruit, and
longan, the fruit of the evergreen tree, or
taro, and Asian tropical root. Yuku already appears in Hain Celestial’s Mountain Sun Pure Blends fruit juice, and and Williams-Sonoma's Red Miso Glaze. According to Brandweek, "Consumers today are more interested in bold, exciting flavors. Flavor drives repeat food purchases," said Marc Halperin, culinary director at food consultancy Center for Culinary Development, San Francisco. "Marketers are not exploiting the abundance of global flavors as they could." With Americans reeling from war, and high gasoline prices,
Marketing Blurb is not convinced these flavors will take hold. Think comfort food. Think McDonald’s Big Mac.
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