College sports fans, take heart. Beginning August of 2007, the Big Ten Conference is partnering with Fox Cable Networks to offer a 24-hour sports news channel devoted
exclusively to Big Ten sports. The programming will include live football and basketball and well as other sports, and even 60 hours of promotional content regarding academic achievement from each member schools. But unlike every other sporting network in the free world, this one will be sans beer commercials. According to
Media Daily News (free registration required) “Big Ten Commissioner James Delany said the 20-year deal with Fox Cable gives the conference veto power over advertising and sponsorships. And the conference believes its brand image will be best served by avoiding the beer category. The majority of Big Ten athletes who will play in games broadcast on the channel won't be old enough to drink, although that has not stopped other networks from accepting alcohol ads during college football and basketball games.”
Marketing Blurb thinks this is a fine idea. Fans can still drink, they just don’t need to suffer through juvenile beer commercials. Oh, and for those pundits like
Marketing Blurb, who live in Buckeye country, we don’t need a 24-hour Big Ten sports channel. Our local news channels are already all Ohio State Buckeyes all the time.
The majority of Big Ten athletes who will play in games broadcast on the channel won't be old enough to drink
Posted by: 花蓮民宿 | May 9, 2009 10:03 PM | Permalink to Comment