Marketing and all things related

Now don’t get us wrong, Marketing Blurb loves ice cream as much as the next pundit. But we are baffled by the Baskin-Robbins Find the Pink Spoon promotion. The ice cream maker is partnering with Best Western, Orbits, and Budget Car Rental in a bizarre online promotion. Participants are looking for thirteen BR pink spoons across the country. But the spoons aren’t really hidden across the country. These are virtual spoons hidden on the Yahoo! Maps used to play the online game. There are thirteen prizes totaling $ 100,000, including everything from a Chevy Truck to Baskin-Robbins sundaes for a year. We can’t think of any reason for this promotion to exist, but hey, we are just a marketing pundit.