Marketing Blurb has already told you how Dunkin Donuts and McDonald’s have 
decided to go uptown with their coffee. And we just learned from The New York Times, (free registration required) that Burger King has decided to join the band. But the secret is to offer coffee for the average Joe, not the foamy woosie stuff that Starbucks serves. In fact, Burger King has decided to call their product line BK Joe coffee. Marie Post, the senior vice president and chief concept officer for Burger King distinguishes the Burger King customer from the Starbucks’ customer by saying: "Our customer doesn't have that kind of money, frankly, and doesn't have that kind of profile. They just want it to be straightforward. This is not frou-frou coffee." Oh, and there is a slight anti-Starbucks edge to the in-restaurant advertising which reads: "Comes in three easy-to-say sizes (Large, medium and small).” Marketing Blurb remains an equal opportunity coffee drinker. We think it is a fine idea for Burger King to offer premium coffee. Those who do not fear the creepy King should go ahead and enjoy their java at BK. Photo Credit: The New York Times.
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