Marketing and all things related

We suggested earlier today that TBWA\Chiat\Day might have tried another approach on their new campaign for Nissan. This is very easy for us to say because we are just a marketing pundit, and not an agency of record for anyone. But if TBWA\Chiat\Day would like help, they might turn to Steve Babcock, a creative director in Salt Lake City, who is auctioning off his right brain on eBay. No surgery is involved. The winning bid receives 10 hours of his creative time. We did not check the current status of the auction, but when we read about this from Gush Magazine, the bid was only $ 68. This is less than most agencies will bill you for a round of drinks. Babcock’s auction description states: ““While right-brain usage is recommended for advertising/marketing quandaries, it is not limited to such. Other possibilities may include, but are not limited to: marital strain, child discipline, drug trafficking, lawn/garden care, interior design, fashion counsel, online dating advice, body grooming, Idaho, pet care, and dietary setbacks. PLEASE NOTE: All product of my right-brain will be delivered free from any social, moral, or legal obligation or responsibility. Actual execution will be left to the buyer’s discretion.” Go for it.