Marketing and all things related

Somewhere, there is a place where dreams come true, and Uncle Walt (rest his soul,) wants you to believe that place is Disney World. And beginning this fall, Disney is about to make dreams come true with their Year of a Million Dreams campaign. Each of the theme parks are participating in a year-long celebration which includes awarding one million dreams to park visitors. These dreams include an overnight stay at Cinderella’s castle, or Mickey’s Penthouse (new in 2007), free family vacations, parties, private meetings with Disney characters and so on. "These are things that money cannot buy," says Michael Mendenhall, executive VP-global marketing for Walt Disney Parks and Resorts. "These are inspirational magical moments. It's a celebration of our guests." Thousands of prizes will be awarded randomly every day. The website for the promotion is dazzling, and you will wish you were a kid again. Oh, and since the admission price for a family of four is about the size of a mortgage payment, have fun.