In simpler times, fast food or casual dining restaurants offered few drink choices. You
could have one brand of cola (from whichever bottler controlled the venue license) milk, ice tea, and hey—
don’t get fussy. But it turns out that today’s discerning customers want to craft their beverage choice from a menu that rivals the food. McDonald’s is now testing coolers filled with Coke products including
Vault, Full Throttle and
Powerade. Wendy’s offers Dasani bottled water, and Sonic is upgrading their fountains for customers to customize drinks like apple slush and cranberry limeade. Sonic is billing itself as
The Ultimate Drink Stop. Marketing Blurb wonders whether more choice is better. Will you ever drink a second cranberry limeade if you were brave enough to survive the first?
Brandweek can tell more about this if you are thirsty. We’ll have the special with a
side of black coffee---thanks.
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