Marketing and all things related

Now you might think that your brand is forever, but few brands can claim a centennial celebration like Dum Dum Suckers from Spangler Candy. (The same folks would make those orange marshmallow Circus Peanuts.) Beginning June 12th, consumers can visit DumDumPops.com to enter the Make Life a Little Sweeter essay contest. Entries must chronicle the life of a person who expresses the Dum Dum Pops legacy of expressing generosity and goodwill in every day life. The are categories for children, adults, and seniors. "Most everyone has a favorite memory connected to kindheartedness: a neighbor who gave treats to the kids on the block, a teacher who reached out in a special way, or a beloved local business operator who had a kind word at just the right moment," Diana Eschhofen, brand manager, said in a written statement. "It's not so much the small act of giving as the way it can make a person feel. We want to honor those who share this spirit and might otherwise go unnoticed." Marketing Blurb says congratulations to Spangler and goodwill toward all.