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Jun 6
Gas Station TV
Standing at the gas pump and watching the numbers race is not fun. So an gas_station_tv.jpgenterprising company called Gas Station TV wants to give gas customers something else to do—watch television with advertising—naturally. The start-up company is offering national and local broadcast content with 15-second ads on 20-inch screens mounted above the gas pump. A test program proved successful at six stations in Dallas last December, and the company is planning a rollout to 100 stations in Atlanta and Houston this fall. "The key is this audience is mobile and basically tethered at the pump for an average of four to four-and-a-half minutes," says Mr. Leider of Gas Station TV. GSTV's measurement is more accurate than in-home TV, he said, because data are based on the number of transactions at the pumps. "It's a captive audience." GSTV is partnering with ABC for content. Chevrolet, Pepsi, Allstate, Goodyear, Wal-Mart, Ditech and Skoal were the advertisers for the Dallas test market. Marketing Blurb realizes this is kind of advertising is inevitable. Advertising Age has more (free registration required.) Photo Credit: Advertising Age

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Cool idea!

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