Marketing Blurb already told you about the one-second radio spot. But is you want to 
capture attention for your advertising online, use video, and go long. According to a new report presented at the Advertising Research Foundation's Audience Measurement Symposium in New York, viewers are drawn to longer ad spots online. To date, most advertisers have simply repurposed existing 30-second television commercials for online video. Some industry pundits recommend a 15-second format, or perhaps even just 5-seconds. But the report suggests that viewers are engaged, informed, and entertained by longer online promotional video, from 2 to 4-minutes long. Marketing Blurb encourages advertisers to experiment, but believes the online video advertising market is too young to call. Even with pervasive broadband, we just don’t believe the mass market has enough of an attention span for longer spots. Media Week can tell you more, but we prefer short blog posts.
For those readers looking for an easy software tool to create, host and deliver Video Advertising, then take a look at the StreamerNet Mobile Video Producer.
The company has released the first “plug-and-play, click-and-stream” software program (WinXP) that lets you create your do-it-yourself sales commercial and upload it to your private StreamerNet video library. Simply place the provided link within web sites or AdBoxes and subsequent click-thrus will stream the video ad to the viewer.
More details at http://www.streamernet.com/html/videoad.html
This product is a swiss-army knife which enables simplified creation and management of all things video, such as video email, live streaming, media conversion, podcasting and more.
Posted by: Bill | July 3, 2006 3:14 PM | Permalink to Comment