Marketing Blurb usually concentrates on US marketing, but we are delighted to share this nifty promotion from
Hellmann’s UK called
Rate My Sandwich. The promotion
allows consumers to enter the recipe (which includes Hellmann’s mayonnaise) for their personal sandwich creation. Website visitors rate the sandwiches, and the winning entry will be sold nationwide. The winner can win up to 10,000 pounds on sales royalties from their creation. Visit the
website to see the entries, and prepare to get hungry. We are partial to the
Tricolore Plus which includes tomato, avocado, mozzarella, Hellmann's light Mayonnaise, sesame seeds, and fines herbs on chitabba bread.
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