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Jun17
Honda Fit Jams with House of Blues
If you can’t quite conjure the Honda Fit, you are obviously not young, urban, and hip—honda_fit.jpgthe three requirements to drive this car. (Strike three for Marketing Blurb--we are only allowed to view them from a distance.) So to reach the target market for this vehicle, Honda is partnering with House of Blues Entertainment to promote the car through an auction, sweepstakes and in-club events. Enthusiasts can bid on a custom painted limited edition called The Art Car prepared by folk artist Jack Poppitz (who also created the HOB club motif.) Proceeds from this auction will be awarded to a non-profit charitable organization dedicated to the arts in schools. Visit the website for details on t-shirts, hats and other prizes.

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