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Jun27
Martha Stewart Smiles for Kodak
Marketing Blurb is not keen on Martha Stewart. While we concede she serves some martha_stewart.jpgfunction in the domestic food and dwelling chain, we are bored—okay—mildly annoyed by her public persona. We don’t care what Martha thinks or recommends. (We feel the same way about Oprah, but that is another story for another post.) So, we are indifferent to the announcement that Kodak is creating a new line of Martha-branded photo products. The products are intended to appeal to the female-skewed scrapbooking crowd. “This partnership of Martha Stewart’s iconic design sense and Kodak’s position as the No. 1 brand in consumer photography is a picture-perfect match,” said Sandra Morris, general manager of consumer digital imaging services, Kodak, in a written statement. We are not sure we believe anything in this quote. We learned about this—yawn—from Brandweek.

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