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foreign country. No, we are not against international marketing. We would just prefer to export the best rather than the worst of our culture. But last year, McDonald’s decided to morph their menu in Taiwan to include more familiar foods. The result is a lineup of sandwiches featuring Kalubi beef or spicy chicken on a fried-rice patty glazed with soy sauce. This Asian twist on junk food was an instant success, and the sandwiches are now available tin Singapore and Hong Kong as well. McArabia (we are not making this up) flatbread chicken, onion, and garlic mayonnaise sandwiches are selling in the Middle East, and the Ebi-Filet-O (a shrimp burger) is the new rage in McDonald’s Japan. Marketing Blurb applauds this effort. Oh and, "We are in the world's greatest cookbook," says Tom Pickles, McDonald's Hong Kong-based senior director for menu management. From Business Week via MSNBC. Photo Credit: Business Week
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