Marketing and all things related

Now you might think it would be a good idea to use celebrity endorsements for pitching cell phone, and you would be right, naturally. But the choice of celebrities might surprise some. Motorola, for example, relies on international stars, rather than local dribble to promote their hot new cell phones. Motorola celebrity spokespersons include international rock star Bono, British soccer player David Beckham, and Indian actor Abhishek Bachchan. Telecommunications is an international business, and the fastest growing markets for cell phones are China, Brazil, and India. We learned from The Chicago Tribune (free registration required) that the "USA matters less and less" in the cell phone business, said a report this week from Albert Lin, an analyst at American Technology Research. The U.S. will account for about 16 percent of global phone shipments in 2006, down from 20 percent five years ago.” Marketing Blurb wonders if it might be possible to outsource all celebrity endorsements to India.