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Jun 3
New Digital Reality—Junior is Wired
You probably don’t need Marketing Blurb to tell you that today’s kids are wired to the wired_kids.jpggills. They own more digital gizmos at age seven than you’ve ever owned in your entire lifetime. Audio-video content is fluid an omnipresent for children, and their gestalt doesn’t even include the term television network. A study by NPD Research has more noteworthy details, including the fact that “twice as many kids aged 4 to 14 owned personal music devices and digital cameras in 2005, while cellphone ownership in the age group has shot up 50% since last year.” Kids own more video game systems than televisions. NPD Research calls this a new digital reality for advertisers. Advertising Age has more (free registration required.) Photo Credit: Advertising Age

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