Lacking a degree of inspiration and imagination, TBWA\Chiat\Day decided to mimic the
language of the software industry for the launch of five new Nissan vehicles. Headlines include
Excitement 2.0 and
Passion 2.0 and the claim “Five new vehicles. All have our best ideas in them. The next generation of Nissan thinking for the next generation of Nissan driving."
Marketing Blurb thinks this approach sounds more like a feeble attempt to sell a second marriage. However, we are pleased to learn that a 30-second spot for the Quest minivan will feature the soundtrack of
Magic Bus by The Who. Oh, and
talking ‘bout my generation, boomer music is hot for auto advertising these days. According to
BrandWeek, Nissan spent $ 870 million on US advertising in 2005, and about $ 200 million in the first quarter of 2006.
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