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promotional tours. As such, we are pleased to learn from Promo Magazine that Ocean Spray is taking their beverages on the road this summer with the theme: Take a Vacation from Ordinary Diet Drinks. An Ocean Spray truck outfitted with a refreshment tent is driving on an eight-city cross country to offer samples and coupons for their new line of diet juice drinks. Consumers en route can enjoy the new diet flavors Cranberry Spray and Orange Citrus Spray; receive dollar-off coupons and a free five-minute massage in the tour tent. "Trial is a huge driver of these types of products," said Ocean Spray spokesperson Sharon Newcomb. "We're trying to get people to take a little vacation from their ordinary beverage and try Ocean Spray, to try something different." Marketing Blurb applauds this approach. Photo Credit: Promo Magazine
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