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Jun30
Old Navy Sails Uptown
Whenever we question our life choice as a marketing pundit, we realize it could be old_navy.jpgworse—we could work in the fashion industry. We love fashion more than the next pundit, but we just can’t keep pace with the right stuff. Of course, Old Navy has the same problem. The once hot budget-conscious clothier of the young has seen it popular tops and jeans usurped by the likes of Target and Wal-Mart. So Old Navy parent company, Gap Inc. has decided to try a new approach with more upscale clothing this summer. For the first time, Old Navy will rack ruffled leather jackets for $ 129, silk tops for $ 29.50 and sweater coats for $ 34.50. The chain will continue to stock their signature under $ 40 basics. Old Navy hacked these designs from Seven for All Mankind and Citizens of Humanity, clothiers who retail $ 100 plus items. The Wall Street Journal can tell you more (paid subscription required.) Photo Credit: The Wall Street Journal

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