Marketing and all things related

Okay, to be honest, Marketing Blurb does not get invited to many hip-hop parties. But if we were invited, we would certainly drink Cristal Champagne, because hip-hoppers know this is the bubbly of choice. These grapes sell for between $ 100 and $ 1000 a bottle, and as such are ideal for product placement in rap music videos. In fact, the Cristal brand name was routinely incorporated into rap lyrics by Jay-Z, Sean Combs, Snoop Dogg and dozens of other rappers. But according to the Orlando Sentential, it seems that rapper Jay-Z discovered that the bottler does not welcome all this hip-hop notoriety. While we do not have a quote for context, Jay-Z considered remarks by the bottler racist. As such, Jay-Z and other rappers are boycotting the brand, and moving their allegiance to Krug and Dom Pérignon. Hey—we drink whatever the host is serving. Cheers.