Let’s say you are a direct marketing type, and you want to use direct mail to deliver an
offer. Well, you might be discouraged from your efforts by colleagues at the office like
Cyber Kyle, Derec Creative, and
Mora Media. These characters thwart your efforts by saying: “Why would anyone read mail when there’s the Internet? Mail just doesn’t create the same impact as TV or print,” and finally “DM isn’t in our plan for this quarter.” Well, now you put these losers in their place with the help of the USPS. I know this because the USPS send us this nifty direct mail pitch to—well—pitch direct mail. The mailing even included refrigerator magnets of the nay saying office stereotypes. If you accidentally deep sixed your copy, you can visit these characters online at
usps.com/outsmarttheoffice/ and register to receive your
Outsmart the Office kit. Depending upon the list and the offer,
Marketing Blurb is an advocate of direct mail. Oh, and we like refrigerator magnets, too.
Photo Credit: United States Postal Service
Rich,
I got the same mailer from USPS. I went to the website, was greeted by a form, then got a confirmation page.
That's it.
No extra characters.
No more information (which I was eager to investigate... now I have to wait for them to mail it to me... nice reminder of how slow they are.)
No fun website.
Did you have a different experience?
Posted by: DUST!N | June 14, 2006 2:12 PM | Permalink to Comment