Marketing Blurb is headed to the ball stadium tonight with our son. We are going to
watch a couple of so-so AAA teams play, but nothing can match our bonding experience with each other and with of a couple of Hebrew National Beef-dogs, brew, and nachos with cheese and hot peppers. And the wise folks at parent company ConAgra have decided to capitalize on the kosher attributes of their beef dogs as "good for the soul, and better for your body." A new national television campaign will claim the Hebrew National beef hot dogs are more nutritious than competitors because they are prepared in accordance with Jewish dietary law, and do not include anything from the rear of the bovine anatomy. A cow will appear above the slogan “No Ifs, Ands, or Butts,” and the commercials end with the company’s famous motto: “Hebrew National. We Answer to a Higher Authority.” ConAgra already realizes many of their customers are not Jewish, and they hope this kosher appeal will successful position the brand as healthier than competitive dogs. Our daughter emailed us this story from
The Wall Street Journal, and we will think of her at the ball park tonight as well. Nosh hearty and play ball.
» Marketers Acknowledge the Limitations of Advertising from MarketingBlurb
When we teach our undergraduate level marketing class, we are always forced to explain to students that advertising and marketing is not the same thing. By the end of the course, our students understand that advertising is only a subset... [Read More]
Tracked on: June 15, 2006 1:54 PM | Permalink to Trackback