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Jun 8
Real Men Eat Baby Ruth
Marketing Blurb is not convinced that Major League Baseball needs an official candy baby_ruth.jpgbar. Official peanuts we can understand. An official bratwurst and beer make sense. But if the league must have an official candy bar, it might as well be Nestlé’s Baby Ruth. Nestle and MLB signed a three-year deal to make this happen, which includes signage, advertising, on-field and off-field promotions. A splash flag on the candy wrapper will proclaim Baby Ruth as the “Official Candy Bar of Major League Baseball.” Oh, you probably already know the candy bar was named after either baseball slugger Babe Ruth, or the daughter of President Grover Cleveland. Either story sounds fine to us, but you can read about the controversial origin here.

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