Marketing and all things related

Back in elementary school, we could not wait to join the summer reading program at the library. There was always some nifty chart where you could add a gold star for every book you read. At the end there was a party with prizes and ice-cream. But now that we are adults, we need a new incentive. Fortunately, Seagram’s had a summer reading program for Mom and Dad. According to Promo Magazine, Seagram’s is partnering with Audible.com for a promotion which offers free downloadable audio books with the purchase of Seagram’s alcoholic Cooler Escape beverages. Participants can choose from over 30,000 titles at Audio.com/Seagrams. This summer promotion coincides with the release of two new flavors, Tahitian Sunset and Passionate Kiss (two things Marketing Blurb knows nothing about.) So pitch that umbrella in the sand, take a sip and listen to a good book.