Marketing and all things related

You know you’ve had a long day, when you crack open a cold one, and your beer can speaks to you. But maybe you should listen to what that can of beer has to say. You see, your can of beer just might say you’ve won a prize in the Miller Open Up: The Great Taste of Summer promotion. According to what we read in Promo Magazine, specially marked packages of Miller Lite and Miller Genuine Draft will include talking beer cans. Open a can, and the can will tell you whether or not you’ve won sports or music related awards. Winners will enjoy behind the scenes access to sports training camps or back stage passes to concerts. Oh, and the promotion targets 21 to 27 year old males who are probably already comfortable listening to beer. Marketing Blurb will stick with wine, because wine always just listens politely and does not talk. Photo Credit: Promo Magazine