Marketing and all things related

Marketing Blurb spends most of our time ridiculing or praising the 800-pound gorillas of marketing. But the heavy-lifting in our economy is really handled by much smaller business simians who practice so-called guerilla marketing tactics. These less expensive yet effective tactics are often overlooked by King Kong (and his agency) who sometimes forget that companies earn customer loyalty one person at a time. You can view a summary slide show called 10 Effective Gorilla Marketing Tactics at the Forbes.com website. The presentation is based on material from Jay Conrad Levinson, author of Guerrilla Marketing: Secrets for Making Big Profits From Your Small Business and a 12-year veteran of major ad agencies, including J. Walter Thompson and Leo Burnett. Marketing Blurb says--go gorilla, guerilla. Photo Credit: Forbes.com