Marketing and all things related

Marketing Blurb often cautions readers to watch their diet by avoiding fast food restaurants. We have nothing against the fast food industry, mind you, it is just their food that will kill you. Or at least that is the story according to the Center for Science in the Public Interest. The consumer watch dog group just filed a class actions suit against Kentucky Fried Chicken. The suit is asking the court to prohibit the chain from using unhealthy partially hydrogenated oil, or to alert force the chain to alert customers to the danger of foods high in trans fat. BrandWeek quotes Michael Jacobson, the executive director of CSPI, as saying: “KFC’s food is “something that can quite literally take years off of your life. KFC knows this, yet it recklessly puts its customers at risk.” Marketing Blurb often says this in jest, but we are not suing. We are taking a more subtle approach by never eating the stuff. Remember, the law cannot protect consumers from themselves. KFC can switch to canola oil like Wendy’s, but should do so of their own volition, not with a gun to their heads.