« Gas Station TV | Main | Seagram’s Summer Reading Program »

Jun 6
The Scoop on Impressions (but who’s counting?)
Now you might think that if you wanted the maximum number of brand impressions in fast_tennis.jpgsports advertising you would advertise on the Super Bowl, and you would be wrong, naturally. Statistics released by Nielsen Sports’ Sponsorships reveal that tennis and auto racing are the better ad buy. JP Morgan Chase, the top sponsor of the US Open Men’s Final on CBS achieved more impressions per hour to adults ages 25-54 than did Motorola, the top sponsor for the Super Bowl on ABC. (Chase won with 162 million to Motorola’s 157 million impressions.) Lowes Home Improvement advertised on the Daytona 500 and scored more impressions than Citibank sponsoring the Rose Bowl. Brandweek brought this to our attention. So remember to think outside the red zone. Oh, and if you are unsure, tennis is the fastest of the three events.

related entries


0 Comments/Trackbacks




submit a trackback

TrackBack URL for this entry:

post a comment

Name, Email Address, and URL are not required fields.





Comment Preview

« Gas Station TV | Main | Seagram’s Summer Reading Program »

Advertise

recent comments

    sponsored ads



    subscribe


    Prefer Email?
    Subscribe below-

    Enter your Email:


    Powered by FeedBlitz What's this?

    Current News

    Support This Blog

    blogroll


    My site was nominated for Best Marketing Blog!

    business social media

    Use these fast growing business social media sites to promote your business, feature your products, spotlight your business leaders, create links, and drive traffic back to your company site, all for free!

    BIZZlogos - Add your logo - free link to your site
    BIZZphotos - Add photos of your products and people
    BIZZprofiles - Submit your profile and build your online visibility
    BIZZspotlight - Spotlight your business with free links
    BIZZvideos - Videos about businesses, products and business people.
    BIZZbites - "Digg" for Business - Submit your articles and posts

    Know More Media - Sales / Marketing

    know more media network

    View Network Map

    Network Feed List (OPML)

    Know More Media Network
    Feed


    we support unitus

    PRWeb

    Influencer



    MarketingBlurb is a member of the Know More Media network of business related blogs.

    Here are some current headlines from some of our business publications:

    ProductivityGoal

    CallCenterScript

    AdHurl

    Unable to open template http://www.thebizofknowledge.com/index.xml, exiting