Marketing and all things related

Marketing Blurb enjoys a wide international readership, so we thought everyone should know that television viewers in the UK are skeptical regarding commercial advertising claims. In a survey of 4000 viewers by the ITV television network, only 1 in 8 agreed with the statement "the commercials shown on ITV are truthful and accurate." About half of those responding neither agreed nor disagreed with the statement. Marketing Blurb is not especially worried. Advertisers have long conditioned viewers to dismiss their claims as fluff. As we tell our marketing students, “brands must re-earn their reputation every day,” and “advertising can never solve a product problem.” Read the story from The Guardian.