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Jun12
Video Game Product Placement
We’ve told you about video game advertising before, but now we’re ready to put some ingame_advertising.jpgnumbers to the talk. According to the Yankee Group, revenue from in-game advertising generated $ 56 million last year. But the fast growing category is expected to reach $ 732 million by 2010, as marketers try to reach the 18 to 34 year old demographic. (Males in this category spend 12.5 hours a week gaming compared to 9.8 hours a week watching television, according to Nielsen Entertainment.) Game development companies need the revenue as budgets for hit titles reach almost $ 25 million. While the in-game advertising business is still immature, developers are hoping to reap $ 1 to $ 2 per game sold, which would generate several million dollars for best-selling titles. As long as product placements don’t interfere with the game action, fans are not troubled by in-game advertising. We don’t game, but learned about this from The San Francisco Chronicle. Photo Credit: The San Francisco Chronicle.

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