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Jun21
Video Game Your Brand
You already know that product placement in video games is a growing trend. But if you videogame_controller.jpgreally want to engage gamers with your product, why not just develop your very own branded mini game? Game developer Shockwave has just what you need. They have already developed 50 mini video game advertisements for brand name companies. Examples include saving a Filet-O-Fish sandwich from sharks, dunking Oreo cookies in milk, or smashing through an ice wall to retrieve a can of Pepsi. These games allow the audience to play with your product rather than passively watch a commercial. Oh, and the folks playing these games aren’t watching your television commercials, anyway. Marketing Blurb says if you enjoy exploding aliens, you’re gonna love brand games! The Chicago Tribune is not playing games—read what they have to say.

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