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Jun11
What Dad Might Not Want
Maybe you heard the news that Mom might not want a frying pan or a vacuum cleaner kmart_fathersday.jpgfor a Mother’s Day gift. But marketers are still behind the times with regards to Dad. Everyone assumes that Dad wants tools or power tools for Father’s Day, or knit shirts and shorts. A digital camera might be nice, but Dad already has a digital camera, right? While we hesitate to speak for Dads everywhere, skip the power tools this year. Skip the clothing. Even skip the consumer electronics. Give your Dad time. Give your Dad time to do something he loves but has cast aside due to other obligations. Hint—take Dad to a sporting event, a concert, out camping, or to the beach. You won’t find these gift ideas at Kmart, but hey—there is always Mother’s Day.

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