Marketing and all things related

Look, folks--the buried treasure promotion idea is tired. Marketers should stop burying stuff in the real world or the virtual world, and let consumers do something simple like scratch a game card. But Jeep is obviously not listening to our advice because they just launched the Jeep Come and Dig It campaign, where participants dig through the sands of San Diego beach to find the keys to a Jeep SUV. Participants need to register at JeepComeandDig.com, and 200 will be selected for the dig. Oh, if you can’t locate the keys, you can expect to find flip-flops, Frisbees, beach towels or footballs buried in the sands. Every participant wins a prize. The promotion will kick off at the US Open Sandcastle Competition on July 21st at San Diego’s Imperial Beach. We think this is a dumb idea because treasure hunters from umpteen other such promotions are likely to collide with each other. Promo Magazine has more--we've had enough. Photo Credit: Promo Magazine