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Jul31
Chrysler Employee Discount Promotion Fails
Rich Ottum July 31, 2006
Know More: Celebrity Endorsements
Only a month ago, Marketing Blurb warned you that Chrysler would “fall on its sword” by reviving their employee discount offer. We expected Chrysler would move inventory, but with nil or negative margin. As it turns out, we were wrong! The offer, coupled with a new Dr. Z advertising campaign failed completely. Sales at Chrysler actually dropped DrZ.jpg17% during the period. The $ 225 million advertising campaign featured company chairman Dieter Zetsche extolling the virtues of the Daimler Chrysler merger. But according to Advertising Age (free registration required,) consumers did not even recognize Zetsche, and assumed he was a fictional character! Consumers also failed to notice mention of the employee discount offer embedded in the commercial. Oh, and consumer research also suggested consumers had difficulty understanding Zetsche’s German accent. Ouch on all counts! Photo Credit: AskDrZ.com
Posted at 6:46 PM | Permalink | Comments
Jul31
Nissan to Combat Autoclaustrophobia
Rich Ottum July 31, 2006
Now you might think that advertising for trucks, SUVs, and muscle cars is more fun that advertising for subcompacts, and you would be right, naturally. But since gas prices are making everybody anxious these days, you can expect to see... Continue Reading
Posted at 3:44 PM | Permalink | Comments
E3 Decides to Scale Back Exhibit Mayhem
Rich Ottum July 31, 2006
Back in May, we told you about E3, the Electronic Entertainment Expo trade show. We suggested the gaming industry extravaganza was somewhat out of control. As it turns out, we were right. According to The Wall Street Journal (paid subscription... Continue Reading
Posted at 3:21 PM | Permalink | Comments
Bud Light Commercials Continue to Insult
Rich Ottum July 31, 2006
Okay, first our confession. We love beer and much as the next pundit, and as such, never touch anything brewed by Anheuser-Busch. Our grievance is simple—their advertising is usually as tasteless as their beer. Now don’t get us wrong, Bud... Continue Reading
Posted at 3:09 PM | Permalink | Comments
DVRs Owners Increasingly Zap Television Commercials
Rich Ottum July 31, 2006
Sure, you’ve always known that people with DVRs zap through television commercials. But are DVRs just an annoyance or are they really a factor in the diminishing value of television advertising? Well, according to Advertising Age (free registration required,) the... Continue Reading
Posted at 3:05 PM | Permalink | Comments
Jul30
The Best Lemonade Stand in America
Rich Ottum July 30, 2006
If you are an entrepreneur, you are probably a hard-driving competitive person. And don’t think for a minute that your kids don’t notice this. Chances are, you are pushing them to succeed at every mundane task of their lives. And... Continue Reading
Posted at 5:22 PM | Permalink | Comments
Ford Fusion, Free Inside
Rich Ottum July 30, 2006
Marketing Blurb only eats boring healthy cereal, so we know we are missing out on cool toys free inside the fun junky cereal boxes. And maybe we are missing out big time. We just learned from The Associated Press, that... Continue Reading
Posted at 3:42 PM | Permalink | Comments
UK Fears Obese Children, Too
Rich Ottum July 30, 2006
Marketing Blurb is weary of the “advertisers and junk food companies are responsible for childhood obesity” outcry. We would stop reporting about this, but thought you should know that even Britain’s Prime Minister Tony Blair decided to get into the... Continue Reading
Posted at 3:07 PM | Permalink | Comments
Beer Tops Wine in Recent Gallup Poll
Rich Ottum July 30, 2006
Beer sales tumbled last summer, and a Gallup Poll reported that brew was no longer the choice beverage for most Americans who said they drank wine (39%) more than beer (36%). But in new Gallup Poll just released, the results... Continue Reading
Posted at 3:04 PM | Permalink | Comments
Jul29
Hershey’s Kissables On-air Jingle
Rich Ottum July 29, 2006
Back in April, we told you about Hershey’s Kissables, a new candy-coated version of the classic Hershey’s kiss. This sounded like a fun idea to us, although we seem to have trouble scoring many kisses these days—candy-coated or otherwise. But... Continue Reading
Posted at 1:23 PM | Permalink | Comments
Newcastle Brown Ale on the Big Screen
Rich Ottum July 29, 2006
To get you in the mood for football, Newcastle Brown Ale is breaking a new promotion called “The Best of Both Worlds.” The promotion is a sweepstakes offering a grand prize of a home entertainment center with a Philips “50-inch... Continue Reading
Posted at 1:20 PM | Permalink | Comments
Jul28
The Top 100 Global Brands for 2006 (depending on who you ask)
Rich Ottum July 28, 2006
Business Week just released their list of the Top 100 Global Brands, using data from INTERBRAND research. To qualify for the list, each brand must come from a public company, derive one third of its earning outside its home country,... Continue Reading
Posted at 6:59 PM | Permalink | Comments
Old Navy Goes to the Dogs
Rich Ottum July 28, 2006
We have followed the trials and triumphs of Old Navy in the past, so we think readers are entitled to this update regarding the selection of Paco as the new spokesdog mascot for the clothing chain. Paco is a two-year... Continue Reading
Posted at 5:19 PM | Permalink | Comments
Fast Food Hog Heaven
Rich Ottum July 28, 2006
Marketing Blurb has never believed for a minute that fast food burger restaurants really wanted to serve you healthy salads with fruit side dishes. Yes, the healthy meal options may a fun smokescreen, but the real money is in gut-busting,... Continue Reading
Posted at 4:08 PM | Permalink | Comments
Product Placements Gone Wild
Rich Ottum July 28, 2006
It used to be that movies included product placements. Now it seems product placements are taking center stage with the movie in the background. Or at least this is what appears to be happening with "Talladega Nights: The Ballad of... Continue Reading
Posted at 4:04 PM | Permalink | Comments
Google to Sell Radio Advertising
Rich Ottum July 28, 2006
After Google’s lackluster foray into newspaper and magazine advertising, you might think Google would give the traditional media folks a rest. You would be wrong, naturally. Instead, Google acquired dMarc, an LA-based company that allows advertisers to buy airtime online... Continue Reading
Posted at 3:59 PM | Permalink | Comments
Jul27
Angelina Jolie and What’s His Name in Wax
Rich Ottum July 27, 2006
Okay, folks. Marketing Blurb loves celebrities less than the next pundit. We believe celebrity endorsements sell products, but destroy brands. But the only thing more frightening than a real celebrity is a wax celebrity. If you do not believe us,... Continue Reading
Posted at 4:17 PM | Permalink | Comments
HarperCollins Seek Fan Romance
Rich Ottum July 27, 2006
Marketing Blurb lives romance, so we have little time for romance novels. But the genre is popular, and publisher HarperCollins has decided to cash in on your desires. Their Avon Books romance imprint is planning a contest to promote their... Continue Reading
Posted at 4:13 PM | Permalink | Comments
Your Dog on the Cover of Lassie Dog Food!
Rich Ottum July 27, 2006
Okay, so everybody knows Lassie, but we have never heard of Lassie Pet Products. But now we know, because Lassie Pet Products is launching a contest for a new dog to appear on packages of new Lassie Natural Way dog... Continue Reading
Posted at 4:08 PM | Permalink | Comments
Easy-to-Understand Tea Flavors
Rich Ottum July 27, 2006
Life use to be easy and tea was tea. But these days, drinking tea makes ordering at Starbucks a walk in the park. So Coca-Cola has decided to simply the decision process with their new line of premium iced teas... Continue Reading
Posted at 4:04 PM | Permalink | Comments
Cadillac Re-crafting Image
Rich Ottum July 27, 2006
Just a few weeks ago, we told you that GM decided to drop Led Zeppelin’s Rock and Roll as the signature theme music for Cadillac. Maybe now the news is getting worse. From 2001 to 2005, sales at Cadillac increased... Continue Reading
Posted at 4:01 PM | Permalink | Comments
Jul26
Walking in Scarlett Johansson’s Shoes
Rich Ottum July 26, 2006
Now you might think that athletic shoes are athletic shoes, and you would be wrong, naturally. Why would a woman wear sneakers, when she can wear Scralett Johansson Heart Rbk shoes, a “fashion-forward, athletic-inspired footwear and apparel signature collection?” Reebok... Continue Reading
Posted at 5:25 PM | Permalink | Comments
Monopoly to Abandon Paper Money?
Rich Ottum July 26, 2006
Now you might think that pink five dollar bills and other paper money is sacred to the board game Monopoly, and you would be wrong, naturally. As it turns out, cash is passé. In a new version of game released... Continue Reading
Posted at 9:59 AM | Permalink | Comments
Newspaper Editorial and Advertising for Teens
Rich Ottum July 26, 2006
Most media pundits have pronounced print newspapers an endangered species. It seems that Boomers and Gen X read the papers, but Gen Y and younger folks are oblivious to newsprint. But Editor and Publisher magazine reports some hope from a... Continue Reading
Posted at 9:52 AM | Permalink | Comments
ABC, Apple Pie, Country Music and NASCAR
Rich Ottum July 26, 2006
Okay, forget the apple pie. What makes America great is television, country music and NASCAR. We have this on good authority, because according to Mediaweek, ABC television decided to sponsor the annual Country Music Association awards for the next six... Continue Reading
Posted at 9:44 AM | Permalink | Comments
Parents—the TV Boss
Rich Ottum July 26, 2006
Gee—here’s a novel idea. Use a television commercial to tell parents they are responsible for monitoring their children’s television viewing habits. After all, isn’t television the ultimate guide to life and parenting skills? Well, despite our amazement, this is exactly... Continue Reading
Posted at 9:40 AM | Permalink | Comments
Jul25
Time Inc Folds Teen People Magazine
Rich Ottum July 25, 2006
Now you might think that Teen People magazine would be a great way to reach teens with your advertising message, and you would be wrong, naturally. As it turns out, parent Time Inc has decided to fold the magazine with... Continue Reading
Posted at 9:08 PM | Permalink | Comments
RadioShack Finds Satisfaction with The Stones
Rich Ottum July 25, 2006
Times have really changed. Once the bad boys of rock and roll, the Rolling Stones are about to become a spokes band for RadioShack. The struggling electronics retailer is counting on Mick and the boys to pitch their entry into... Continue Reading
Posted at 9:01 PM | Permalink | Comments
Kroger to Market Healthy Disney Snacks
Rich Ottum July 25, 2006
Now you might not think of Disney when you think of healthy snacks for children, but Disney Consumer Products is determined to change your mind. After conducting consumer research, Disney decided to partner with Kroger to introduce 100 Disney-branded healthy... Continue Reading
Posted at 8:57 PM | Permalink | Comments
Designer Ice Cubes
Rich Ottum July 25, 2006
Yes, you laughed when restaurants first tried to sell you bottled water years ago. But now, US consumers are drinking 26.1 gallons of bottled water per person every year. And the category is still growing while consumption of soft drinks... Continue Reading
Posted at 8:00 PM | Permalink | Comments
Courting the Boomer Tsunami
Rich Ottum July 25, 2006
Face it--you are not getting any younger. And if you are one of 78 million Americans born between 1946 and 1964, you are a member of the boomer tsunami. While advertisers prefer to position brands for younger consumers, many companies... Continue Reading
Posted at 7:55 PM | Permalink | Comments
Jul24
The $ 400 Dorm Room Make-over
Rich Ottum July 24, 2006
Face it—college dorm living is a pain. And if you must live in a dorm room, you might as well make it feel like home. That is what 17 year old Pamela Geisel of Towson University decided to do last year, when... Continue Reading
Posted at 2:33 PM | Permalink | Comments
Here’s the Beef—Maxim and Burger King
Rich Ottum July 24, 2006
We have long since abandoned any attempt to understand branding or advertising at Burger King. But in an effort to draw young men into their restaurants, the King is partnering with Maxim magazine for an online promotion called Table Guest.... Continue Reading
Posted at 1:51 PM | Permalink | Comments
Hangin’ Out with Smirnoff and Verizon at the Beach
Rich Ottum July 24, 2006
Marketing Blurb is an advocate of event marketing, point-of-sale, and sampling. The advertising value of television pales by comparison. So we think it is a fine idea for folks like Smirnoff and Verizon to hit the beach to court sunbathers... Continue Reading
Posted at 1:48 PM | Permalink | Comments
T-mobile Rocking on the Small Stage
Rich Ottum July 24, 2006
Back in the 60s and 70s, (before weenie 80s pop music,) rock and roll musicians played small venues where fans could easily smell sweaty rockers. There were no monster stadium gigs, and no quarter-acre-sized video screens for fans two miles... Continue Reading
Posted at 1:45 PM | Permalink | Comments
Metrics for in-Game Advertising
Rich Ottum July 24, 2006
We’ve discussed in-game advertising on numerous occasions. But for advertisers to take the medium seriously there needs to be placement and performance standards and metrics. Seizing on that opportunity, a new research company called Interpret LLC is launching a service... Continue Reading
Posted at 1:41 PM | Permalink | Comments
Jul23
Geek Squad Sponsors 44-Page Wired Magazine Pullout
Rich Ottum July 23, 2006
If you are a Best Buy shopper, you probably know about their famous Geek Squad. Or perhaps you’ve seen one of their police-like Volkswagen Beetles cruising in your neighborhood to save unsuspecting mortals from computer viruses, fragmented hard drives, dysfunctional... Continue Reading
Posted at 7:46 PM | Permalink | Comments
Mini Cooper Takes the States
Rich Ottum July 23, 2006
Our Wired magazine arrived over the weekend, and we can always depend on quirky advertising or inserts of some kind. We were not disappointed, because Mini Cooper is promoting their Mini Takes the States road rally. The rally covers 4,000... Continue Reading
Posted at 7:43 PM | Permalink | Comments
Move over Stolichnaya, Imperia is the Real Russian Vodka
Rich Ottum July 23, 2006
Marketing Blurb gave up liquor snobbery years ago, and we are much happier today. We don’t worry much about Vodka, but like any consumer, we know that Stolichnaya is Russian vodka, and the other brands are pretenders. Well, as it... Continue Reading
Posted at 10:40 AM | Permalink | Comments
Macy’s Department Store Reality TV Show
Rich Ottum July 23, 2006
If you want to sponsor a new television reality show, you might as well do it up right. As such Macy’s decided to make itself the subject of a reality television program called Unwrapping Macy’s. The show will offer a... Continue Reading
Posted at 10:37 AM | Permalink | Comments
Jul22
Saving the Auto Industry One Vehicle at a Time
Rich Ottum July 22, 2006
It is easy for Marketing Blurb or any pundit to ridicule the auto industry. We should go easy, because we cannot pretend we could build our own car. But maybe we are wrong! It just so happens that the build... Continue Reading
Posted at 3:02 PM | Permalink | Comments
Sundown for Barbie?
Rich Ottum July 22, 2006
We have discussed toy industry marketing on several occasions—especially the drama surrounding Barbie, America’s former sweetheart. We say former, because according to Business Week, sales of the iconic doll dropped for the 11th consecutive quarter. (Okay, US sales increased slightly,... Continue Reading
Posted at 2:57 PM | Permalink | Comments
The Lowdown on Airline Food
Rich Ottum July 22, 2006
Marketing Blurb does not fly first class anymore. We used to score first class upgrades all the time; and the champagne in a glass flute with breakfast was a nice touch on the long haul to the west coast. But... Continue Reading
Posted at 2:54 PM | Permalink | Comments
Jul21
Microsoft to Compete with iPod--Zune
Rich Ottum July 21, 2006
Now you might think it would be foolish to compete with Apple iPod and iTunes, and you would be right, naturally. But that isn’t stopping Microsoft for launching a series of competitive hardware and software products later this year. The... Continue Reading
Posted at 7:45 PM | Permalink | Comments
There Goes the Neighborhood
Rich Ottum July 21, 2006
Only yesterday, we told you that homebuilders were getting creative to move unsold inventory in a soft housing market. But we should have known that Hollywood folks would have a better idea. And sure enough, Centrex Homes of Southern California... Continue Reading
Posted at 5:20 PM | Permalink | Comments
This Podcast is Brought to You by…
Rich Ottum July 21, 2006
Don’t get us started on podcasts. If you follow the online medium, you might have the mistaken impression that podcasts are the greatest thing since sliced bread. But in truth, only about 6% of US adults, or 9 million web... Continue Reading
Posted at 5:08 PM | Permalink | Comments
Share Your Secret with P&G
Rich Ottum July 21, 2006
By now, you’ve probably stumbled across the Share your Secret campaign sponsored by Procter & Gamble’s Secret Deodorant. In celebration of the 50 year anniversary of the product, women can spill their guts in public—okay, share their secrets online. Here’s... Continue Reading
Posted at 4:24 PM | Permalink | Comments
Dinner by Design Includes Kraft Foods
Rich Ottum July 21, 2006
You have probably heard the buzz about the up and coming meal-assembly business. The deal is to create an assembly line for a busy person to construct about a dozen meals at one time for freezer storage. The concept has... Continue Reading
Posted at 4:19 PM | Permalink | Comments
Jul20
Homebuilder Promos—Free Kitchen with Toaster
Rich Ottum July 20, 2006
The housing marketing is beginning to go soft. In many parts of the country, there are three or more months of static inventory of new and existing homes. So increasingly, builders are turning to promotions to move their unsold properties.... Continue Reading
Posted at 6:45 PM | Permalink | Comments
Bilingual Kids’ Meal Premium
Rich Ottum July 20, 2006
The Del Taco fast food restaurant chain noticed depending on the location, 20-60% of your customers speak Spanish. So, to take advantage of that knowledge, and to improve the customer experience, Del Taco decided to craft a bilingual premium for... Continue Reading
Posted at 4:09 PM | Permalink | Comments
SpongeBob SquarePants Pitching Health Food
Rich Ottum July 20, 2006
Now you might think that cartoon characters like SpongeBob SquarePants and Dora the Explorer would never pitch health food, and you would be wrong, naturally. As it turns out, Nickelodeon is licensing these characters to promote apples, pears, cherries, and... Continue Reading
Posted at 3:42 PM | Permalink | Comments
Junk Food Online Gaming
Rich Ottum July 20, 2006
You often read news items accompanied by a photograph of an obese child munching chips and playing video games. Well as it turns out, that child just might be playing an online advergame offered by a junk food snack company.... Continue Reading
Posted at 3:37 PM | Permalink | Comments
Product Placement Verbal Abuse?
Rich Ottum July 20, 2006
Marketing Blurb has discussed product placement or branded entertainment on numerous occasions. While the practice makes us uneasy, we agree the technique is a valid method of reaching an audience suffering from commercial message overload. Of course most product placement... Continue Reading
Posted at 3:34 PM | Permalink | Comments
Jul19
The Colonel Gets a Makeover
Rich Ottum July 19, 2006
KFC wants you to forget their name is actually Kentucky Fried Chicken, and they shortened the name to initials to sound hipper and to duck and run from the word “fried.” But KFC wants you to remember Colonel Sanders, the... Continue Reading
Posted at 8:19 PM | Permalink | Comments
As Goes Target Goes the Economy?
Rich Ottum July 19, 2006
The economy is booming or crashing—depending on who you ask. But if you want the real scoop, pay attention to same store sales at Target Stores. Business Week calls Target the canary of the economy…and guess who just died? Target... Continue Reading
Posted at 8:15 PM | Permalink | Comments
Wall Street Journal to Offer Front Page Ad
Rich Ottum July 19, 2006
Here is an advertising news item we do not consider news. The traditional media industry is abuzz with the news The Wall Street Journal will place an advertisement on page one beginning in September. The space is called a jewel... Continue Reading
Posted at 7:02 PM | Permalink | Comments
Frightening Wal-Mart Pharmacy Commercial
Rich Ottum July 19, 2006
We were watching the news last night, and we saw this very scary commercial for Wal-Mart Pharmacies. The commercial was not intended to be scary, but what else could you say about thousands of animated pills and capsules morphing in... Continue Reading
Posted at 6:58 PM | Permalink | Comments
17 to 34 Year Old Males Don’t Drive Chevys
Rich Ottum July 19, 2006
Marketing Blurb does not really understand the auto industry. We just know that women buy more cars and trucks than men, and you would never know that from observing industry marketing communications. But we do know that 17 to 34... Continue Reading
Posted at 6:53 PM | Permalink | Comments
Jul18
Food Producers Fight Back
Rich Ottum July 18, 2006
Marketing Blurb often reports on the perils of fast food, junk food, childhood obesity, and so on. Regular readers know we never blame food companies for the sorry state of nutrition in our nation. But food companies are under attack... Continue Reading
Posted at 6:54 PM | Permalink | Comments
100-Snack Packs of Dubious Value
Rich Ottum July 18, 2006
Back in June, Marketing Blurb told you about 100-calorie snack packs. The ploy is an attempt to help dieters enjoy their favorite junk food in portion controlled packages. Examples include Kellogg's Keebler cookies, Procter & Gamble's Pringles potato chips and... Continue Reading
Posted at 5:25 PM | Permalink | Comments
Philip Morris Smokeless Spitless Tobacco
Rich Ottum July 18, 2006
Marketing Blurb does not smoke, and we prefer smoke-free public spaces. But we are not an anti-smoking zealot because we realize we are surrounded by people destroying their bodies with all kinds of substances. So we are indifferent in reporting... Continue Reading
Posted at 5:10 PM | Permalink | Comments
Banks Rewards Programs Go Uptown
Rich Ottum July 18, 2006
Competition is heating up again in banking rewards programs. Forget the free toaster for opening an account and think airline tickets, Royal Caribbean cruises, Tumi luggage or Compaq laptops for taking out a loan, paying your bills online and writing... Continue Reading
Posted at 3:58 PM | Permalink | Comments
Cadillac Drops Led Zeppelin
Rich Ottum July 18, 2006
Back in the days when men were men and rock and roll was loud and sweaty, we heard Led Zeppelin perform at Fillmore East in Greenwich Village. Of course we would never believe that about thirty-five years later we would... Continue Reading
Posted at 3:53 PM | Permalink | Comments
Jul17
Marketing Katie Couric
Rich Ottum July 17, 2006
On those mornings when we are inspired enough to hit the treadmill, Marketing Blurb watches the Today Show. We really don’t pay much attention to the celebrity anchors because we discovered there is really only about 10 minutes of actual... Continue Reading
Posted at 4:25 PM | Permalink | Comments
Aquapod Hits the Road
Rich Ottum July 17, 2006
Back in June, Marketing Blurb told you about Aquapod, Nestles’ attempt to market bottled water to kids. The Nestles’ campaign is now underway with a road show featuring two 18-foot mobile units in the distinctive shape of a giant Aquapod... Continue Reading
Posted at 4:21 PM | Permalink | Comments
Keep on Truckin’ with Hot Wheels
Rich Ottum July 17, 2006
One of America’s favorite toys is Mattel’s line of Hot Wheels cars. Other than body designs, the toy has changed little over the years. (Mattel also owns Matchbox and Tyco, the number two and three model cars after Hot Wheels.)... Continue Reading
Posted at 3:53 PM | Permalink | Comments
Wal-Mart Tries Consumer-Generated Media
Rich Ottum July 17, 2006
Marketing Blurb generally avoids talking about CGM or consumer generated media. We think the idea lacks merit, because companies still exercise editorial control over the results. But GM, MasterCard, and a number of other companies continue to experiment with CGM, allowing... Continue Reading
Posted at 3:46 PM | Permalink | Comments
CBS Promoting on Egg Shells
Rich Ottum July 17, 2006
You do not need Marketing Blurb to tell you there is too much advertising clutter in the world. But if you do not read The New York Times (free registration required,) you might not have heard that CBS is taking... Continue Reading
Posted at 3:39 PM | Permalink | Comments
Jul16
Real Men Need Sports and Maxim
Rich Ottum July 16, 2006
CBS Sportsline and Maxim.com has decided to create an online traffic sharing partnership. The deal will provide Maxim.com with timely sport scores and headlines from CBS Sportsline. To read complete coverage, the Maxim.com sports headlines will drive readers to the... Continue Reading
Posted at 2:31 PM | Permalink | Comments
Pepsi to Distribute Ocean Spray
Rich Ottum July 16, 2006
While Coca-Cola continues to fumble around, Pepsi is bolstering its portfolio of non-carbonated beverages. But rather than gamble on a costly new product introduction, Pepsi has signed a strategic agreement with Ocean Spray. Pepsi will market, bottle, and distribute single-serve... Continue Reading
Posted at 2:11 PM | Permalink | Comments
Searching for Prizes with PCH Blingo
Rich Ottum July 16, 2006
Marketing Blurb often reports on sweepstakes, even though we think they are basically dumb. Sweepstakes do not help brand your product. Rather, sweepstakes dragnet all kinds of lame weenies outside of your target market—people with short attention spans lacking a... Continue Reading
Posted at 12:00 PM | Permalink | Comments
Jul15
Green is Sexy at Biotech Fashion Show
Rich Ottum July 15, 2006
Just in time to save Al Gore from obscurity, green is suddenly sexy. Newsweek and other magazines are sporting green themes. Corporate boards are talking green. Your neighbors are fertilizing their yard, and the guy down the street traded in... Continue Reading
Posted at 1:21 PM | Permalink | Comments
Lunch with Jessica Biel
Rich Ottum July 15, 2006
Esquire magazine says that Jessica Biel is the sexist woman alive. We are not sure, but now folks in Denver have a chance to find out. Jessica has agreed to a "win a date" fund raiser to cover medical expenses for a teenage... Continue Reading
Posted at 12:40 PM | Permalink | Comments
Jones Soda Carbonated Candy
Rich Ottum July 15, 2006
Not everyone washes away their life with Coke or Pepsi. Some folks favor Jones Soda for their quirky colors, flavors, and bottle labels. (Just looking at a bottle of their blue bubblegum soda may clear your intestines for a week.)... Continue Reading
Posted at 11:49 AM |