Okay, forget the apple pie. What makes America great is television, country music and
NASCAR. We have this on good authority, because according to
Mediaweek, ABC television decided to sponsor the annual Country Music Association awards for the next six years. ABC already airs NASCAR, and both the network and the CMA are hoping to cash in on heavy cross promotion between the music and motors. CMA is leaving rival CBS after a 34-year relationship, in hopes of reaching a younger audience at ABC, and reversing a decline in audience for their awards program. ABC will kickoff the relationship with a two-hour CMA music festival featuring monster celebrity country music performers. ABC will add signage promoting country music at Disney theme parks and NASCAR track venues.
Marketing Blurb believes this is a real flag waving opportunity. Give us a slice of that pie now.
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