Traditional and new media pundits alike are constantly debating the merits and future
of
YouTube, the online video site. But while pundits are trying to figure out a credible business model, Disney decided to sponsor the entire site last Thursday.
Marketing Blurb missed the whole deal, but Disney ran ad banners for
Pirates of The Caribbean: The Wrath of Khan (or whatever) which featured star Johnny Depp alongside a digital clock counting down the hours, minutes, seconds, and milliseconds to the movie's premiere. According to Julie Supan, director of marketing for YouTube, this campaign was the first time a major brand advertised on their site, and the first time the site ran graphical banners.
Marketing Blurb believes Disney made a wise purchase. As long as people have nothing to do,
YouTube can expect a steady stream of visitors for advertisers to court.
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