Marketing and all things related

Marketing Blurb only eats boring healthy cereal, so we know we are missing out on cool toys free inside the fun junky cereal boxes. And maybe we are missing out big time. We just learned from The Associated Press, that Ford plans to pack 600,000 toy cars into Kellogg’s cereal boxes beginning this week. The toy Ford Fusion, produced by Mattel Hot Wheels, will be included inside boxes of Froot Loops, Apple Jacks, Frosted Flakes, and Cocoa Krispies. The special packages will be sold exclusively through Target stores. The boxes will feature Fusion photos in addition to the free hot wheels car. But here’s the fun part, one box includes a Fusion with a red Target stores logo. And if you score that lucky box of sugar bombs, you win a real Ford Fusion. We can just imagine mom or dad wresting with junior of the Cocoa Krispies.