Marketing Blurb is an advocate of event marketing, point-of-sale, and sampling. The
advertising value of television pales by comparison. So we think it is a fine idea for folks like Smirnoff and Verizon to hit the beach to court sunbathers with logo towels and umbrellas. While it is difficult to measure the success of so-called “sand and surf” advertising the venue is superior for customer receptivity. "They're not rushing through Grand Central, they're hanging out," said Matthew Glass, chairman-CEO of New York-based Grand Central Marketing, whose rates for beach promotions vary from one project to the next but has worked with budgets in the low six figures. "If you give them something they can use, they'll appreciate it." So look for
Marketing Blurb hangin’ out with our wife or girlfriend at the beach. We could use a break. We learned about this from
Advertising Age, free registration required.
Photo Credit: Ad Age
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