Let’s say you need 30 days of brand cache. If you were smart like
Citi, L’Oreal Paris, 
LenCrafters, and
Gold Expressions at Forunoff, you should have joined the Hearst Magazines 30 Days of Fashion campaign launching in September. The month-long campaign includes print advertising in
Cosmopolitan; Cosmo Girl; Esquire; Harper's Bazaar; Marie Claire; O, The Oprah Magazine; Seventeen; Shop Etc. and Town & Country. Each sponsor will be the sole advertiser in a 36-page magazine supplement distributed with Hearst magazines to New York metro subscribers. The magazines will also host 30 different fashion shows, cocktail parties, and trunk shows in New York. Oh, and if you miss all these gala events, you can logon to
30daysoffashion.com for a fashion diary, photos, video and podcasts. We learned about this from
Brandweek. Look for
Marketing Blurb at various events throughout the month. We are often seen with the right people wearing our ratty but respectable blue blazer.
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