Marketing and all things related

We have long since abandoned any attempt to understand branding or advertising at Burger King. But in an effort to draw young men into their restaurants, the King is partnering with Maxim magazine for an online promotion called Table Guest. At a special, soon to be unveiled microsite, salivating teens can view video of three models from Maxim Hometown Hotties. Site visitors select one of the models for a virtual lunch. Of course, the real draw is a sweepstakes where the winner scores a real lunch with a Maxim Hometown Hottie. While we have not yet seen the promotion, we read enough from Online Media Daily (free registration required) to convince us this is a dumb idea. Using sex to sell burgers is passé—but hey—if this is Burger King, expect something wacko. PS: Beautiful women don’t need a Maxim brand. Photo Credit: Maxim.com