Marketing and all things related

Back in April, we told you about Hershey’s Kissables, a new candy-coated version of the classic Hershey’s kiss. This sounded like a fun idea to us, although we seem to have trouble scoring many kisses these days—candy-coated or otherwise. But if we were inclined to croon about this candy, we could join in the Hershey’s / Walgreen’s join promotion. Here’s the deal, you call into a local participating radio station, sing the jingle. If you win at the local level, you receive a $ 100 Walgreen’s gift card, and you are entered in the grand prize drawing to win the "ultimate port-able prize pack," including an iPod, iTrip, iTunes, Sony PSP and a digital camera. This sounds like music to our ears, but we are still waiting for that kiss—candy-coated or otherwise.