Now you might not think of Disney when you think of healthy snacks for children, but
Disney Consumer Products is determined to change your mind. After conducting consumer research, Disney decided to partner with Kroger to introduce 100 Disney-branded healthy food products in 12 categories “including water, juices (low-sugar), milk, fruits, vegetables, pastas, soups, breads, yogurts, meats, cheese and portion-control snacks like ice cream and biscuits. All will be marketed under the brand name
Disney Magic Selections.” The new line will become Kroger’s private label for kids in more than 2,500 stores. Parents reported "they trust Disney, and believe that a Disney line would be high quality." While Disney is well-know for their licensing agreements, Marketing Blurb is skeptical their cache will play to foods. We believe Mickey is entertaining, but not the authority on children’s nutrition. PS—kids will notice if this stuff doesn’t have enough sugar! We learned about this from
Brandweek. Photo Credit: Promo magazine
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