On those mornings when we are inspired enough to hit the treadmill,
Marketing Blurb 
watches the
Today Show. We really don’t pay much attention to the celebrity anchors because we discovered there is really only about 10 minutes of actual programming for every 20 minutes of advertising. So we never really saw enough of Katie Couric to become attached to her one way or another. But we learned from
Advertising Age that we can soon expect to see commercials hyping Katie’s debut on the
CBS Evening News. “CBS's president of marketing, George Schweitzer, said the network will soon begin a barrage of ads on rival cable news outlets, including Fox News, CNN and MSNBC.”
Marketing Blurb does not buy television media, but we learned from Ad Age that CBS “is getting around restrictions that prevent rival outlets buying time on each other's airwaves by picking up spots through local cable interconnects, which are sold by the cable systems operators, not the networks.” So, whether you are a Katie fan or not, you expect to see her umpteen times between now and her September debut. While we agree the hype is necessary, evening news viewership continues to decline. When Katie smiles this through the tube this September, only boomers will be watching.
Good insight on the boomers being the only ones watching Couric Rich.
I read an article recently that confirmed the same thing as young people being interviewed said after a hard day of work they didn't want to come home and watch the depressing evening news (with or without Couric was irrelevant), to bring them even further down than they were.
Posted by: Gary Bourgeault (managersrealm.com) | July 17, 2006 10:56 PM | Permalink to Comment