Marketing and all things related

If you are trying to market to males aged 18 -34 via television, you already know they more likely glued to their Xboxes, iPods, computer, or other tech gadgets for entertainment. But three years ago, Spike TV decided to lure these men back to television with programming for real men or the cable network for the "anti-metrosexual." Spike characterizes their programming as “unapologetic, action-oriented, home base for guys. Action means car chases and dustups and fistfights and Bruce Willis movies but also means the action of the card table, the action of Vegas and beautiful women," says Spike president Doug Herzog. "If it's testosterone-driven, bold and unpretentious, we think there's room for it." And according to the Philadelphia Inquirer, the effort to target real men is creeping into other marketing themes.  Examples include Burger King’s new “Eat like a man” campaign for the Texas Double Whopper, and “Man Laws” from Miller Lite. Marketing Blurb suspects marketing to real men has some merit--but in the end, women control the spending in our economy.