Marketing and all things related

Marketing Blurb often discusses the merits and demerits of product placement or branded entertainment. On the plus side, product placement makes sense in a world where traditional advertising clutter reigns supreme. On the minus side, script writers are actually tailoring content to fit paying advertisers. In any case, the wine industry keeps a low profile with regards to product placement. Rather than seek placement in movies and television, the industry prefers to distribute cases of wine to show business events and celebrity parties. The Associated Press and Marketing Blurb believe this is the superior approach, since wine bottle labels are not as easily recognized as the Coca-Cola swoosh. But the AP also alerted us to this wonderful website called Brandhype, we you can read of list of product placements in popular movies. By doing so, you will discover product placement more prevalent than you expect, but also more subtle. Cheers.