Marketing and all things related

Marketing Blurb is not keen on the idea of so-called “energy beers.” Energy beers are brews which include caffeine or similar stimulants and special flavorings. An example is Sparks beer, which includes caffeine, ginseng, guarana, and taurine. Real men would never touch this stuff, but the category is growing dramatically enough that Miller brewing has decided to acquire Sparks and Steel Reserve, a similar energy lager beer. "Sparks and Steel Reserve will have an immediate positive impact on our growth profile," said Norman Adami, president and chief executive of Miller Brewing. Marketing Blurb believes beer does not need energy ingredients, but Miller now joins rival Anheuser-Busch who already offers the Tilt and B(e) brands with caffeine, ginseng, and guarana. We learned about this nonsense from The Wall Street Journal (paid subscription required.)