Our
Wired magazine arrived over the weekend, and we can always depend on quirky
advertising or inserts of some kind. We were not disappointed, because Mini Cooper is promoting their
Mini Takes the States road rally. The rally covers 4,000 miles and 19 states during a two week period. And to encourage Mini owners to participate, Mini Cooper included a
Quarantine Kit polybagged and tipped on a perforated insert. The kit includes a sticker to place on your office door which discourages anyone from entering until a non-fatal, but highly contagious virus dissipates. There is also an official-looking quarantine alert letter to leave in the boss’ in-basket. Mini Cooper says “Don’t worry about taking time off. Who needs vacation days when you’ve got sick days? Let’s motor.”
Marketing Blurb has no desire to drive 4,000 miles in any vehicle, but we do agree the Mini Cooper is cute.
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