We have followed the trials and triumphs of
Old Navy in the past, so we think readers
are entitled to this update regarding the selection of
Paco as the new spokesdog mascot for the clothing chain. Paco is a two-year old shaggy dog from Venice Beach, CA who won the hearts of thousands of consumers in a popularity contest to replace Old Navy's former mascot,
Magic, who first appeared in company back-to-school ads in July 1995. Paco was selected from more than 120, 000 entries in Old Navy’s Canine Casting Call. Paco’s owners won a trip for two to LA for a photo shoot, and $ 7,000 spending money. "Paco perfectly captures the spirit and optimism of Old Navy," says an announcement at
oldnavy.com/magic website.
Marketing Blurb loves dogs, and hopes a new mascot helps the folks at Old Navy compete in the dog eat dog rag trade. We learned about this bone from
Promo magazine.
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